Reverse your Vision

The campaign “Reverse Your Vision“ started in 2016 within the project Roma Health Scholarship Program for Roma students in medical universities and colleges, supported by OSF-Budapest. The aim was to promote the success stories of young Roma who study medical specialties and help combat negative stereotypes towards Roma. Intelday produced a short video with the students and organized a photo session cross related content wise and launched in Sofia a provocative outdoor photo exhibition with portraits of the participants in the program. In the first few days the portraits were turned upside down. The camera turns the images upside down, just as the human eye – on the retina things are turned down, but our brain put them in the “right direction”. Similarly, the prejudices in our minds change the way we perceive the world. Our provocation aimed people to ask if they are ready to overturn their perceptions and to look at these young people without bias, to see them as they truly are. We gathered in the garden and the people from the portraits turned up his own portrait. Symbolically we opposed stereotypes that stigmatize a community without a reason. The exhibition continued to travel across the country, sharing promotional materials and messages of the campaign.

The campaign continued with producing a video for scholars and mentors in the program. Made by students for students, the video “Reverse your Vision” shows not the point of view of the distant observer, but the point of view of people on the same age, same problems and dreams. We made exhibition traveling, we presented it on the sidelines of DNA – the multidisciplinary space of the National Palace of Culture in Sofia, as well as in Medical University – Pleven, in occasion of the successful graduation of six young Roma doctors who are scholars of the program. We distributed specially created promotional materials – Art almanac and Z-folder with the portraits of the photo exhibition, CDs with the movie in Bulgarian and English, the Annual calendar 2017. We influenced on the general public and the effect has been multiplied by the media and social networks. In order to broaden our reach, we met the scholarships with young people without parental care to share their personal history and motivate them to be active in changing their future through education, and to believe that dreams are possible.

Reverse_your_vision_print.cdr