Freedom for SyriĞ°

The campaign Freedom for Syria was aimed at provoking media attention to the Syrian Uprising 2011-2012 and generation Bulgarian public interest and political support for the Syrian people who are suffering in their struggle for a free and democratic country. The relatively small community of the Syrian opposition in Sofia wanted to receive media attention and public understanding on their position and cause. The communication challenge was to attract attention and stable interest to an issue which at first glance seemed quite far from Bulgarian agenda.
The campaign “Freedom for Syria” of the Syrian opposition in Bulgaria and “Intelday Solutions” won first place in the category “Public Affairs ” at the IPRA World Golden Awards 2012, organized by the International PR Association (IPRA).
The campaign was nominated for a special prize of the UN, which has traditionally served to promote professional communication in solving problems of high public interest.